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Is
your media agency truly a partner in, and an extension
of, your business? |
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JSML’s
media professionals
take the time to understand the marketing needs
of our clients. We are equally comfortable interacting
with corporate or product ad managers, media directors,
and market research departments. We
even help interpret sales data.
And
it doesn’t end there.
We care about what happens after the media is
placed: the impact on your company.
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How
much attention does your agency pay to media? Can
they give you instant tracking of your media budget? |
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Two-thirds or more of a company’s ad dollars
are typically allocated to media. At a full-service
agency, however, media is rarely the top priority.
At JSML, we are
media experts:
media is all we do. Direct-to-client service is
our specialty, yet we integrate ourselves with
your current agency partners.
Ultimately, we
watch your money as if it is our own, negotiate
hard, and provide complete accountability.
Ask
to see a copy of our Budget Book.
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Does
your media team make your job easier? Do they make
you look better? |
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You
should get more than boxes on a flowchart. Our
role is to give you the best strategic
media recommendations to achieve
your goals.
JSML’s
reasonable fees include comprehensive support
and all the media research you require. We do
our homework, respect your time, stay flexible,
and keep you informed. All to help you do your
job more efficiently.
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Can
your media partner deliver on YOUR timetable instead
of theirs? |
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JSML’s
hallmark is responsiveness.
You have a meeting in an hour and need an answer
now! You don’t want excuses. You want and
deserve to have your questions answered quickly
and thoroughly, with no negative attitude.
You
need information for a “what-if” scenario.
Maybe there is a big announcement coming and you
need to have your ads placed on a moment’s
notice. This is where JSML
delivers.
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Does
it seem like media people always speak in a foreign
language? |
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We
forego tedious mediaspeak, respond in layman’s
terms, and explain things well. Our clients are
comfortable asking us about the difference between
a GRP and a TRP, for example, and they get answers
that are understandable and easy to relay to their
team.
Our
media professionals do not speak strictly in acronyms.
Clients of JSML Media thank us for speaking their
language, without forcing them to speak ours.
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